How to Write Persuasive Sales Copy

Why is sales copy important? Advancements in technology have revolutionized the marketing industry. Not only are consumers faced with millions of choices they never had before, they also have far shorter attention spans. How then are you supposed to engage your target customer base in the deafening cacophony of this Brave New Marketing world? Good sales copy. Brilliant, engaging, well-written … Read More

Landing Page v. Website: Do you need one, the other, or both??

Do you need a website, a landing page, or both? What is the difference between the two, and which one is better? If you are a business owner or entrepreneur, you’ve probably already spent a lot of time and energy on your website, a must-have in today’s increasingly internet-dominated economy…right? Websites Most websites include a homepage, about page, and various … Read More

Why You Need a Lead Magnet

In a sea of ever-changing algorithms and scrolling newsfeeds, how do you capture real, meaningful attention? You have a few options. Whether its social media marketing, email campaigns, or bolstering your SEO capabilities, there are certain tricks of the trade that will boost your overall marketing ROI and get long-term results. While you can try your best to do everything, … Read More