7 Ways to Optimize Video for Social Media in New Orleans

7 Ways to Optimize Video for Social Media Featured Image

Since you have a working knowledge of the various social platforms at your disposal, you need to be prepared to make the most of them! Here are our 7 tips for maximizing your videos on social media: 1) Select the correct platform to reach your audience. Facebook: The Facebook audience is the widest, with users ranging from early adolescence to retirement … Read More

Digital Marketing: Organic vs. Paid Advertising

Digital Marketing: Organic vs. Paid Advertising featured Image

When you’re ready to market your business, you want to be sure that you’re using the most effective tactics available. Does that mean using organic marketing or paid marketing? Understanding the difference between organic and paid marketing can make it easier to reach your overall marketing goals as well as driving you to make more effective decisions about the type … Read More

4 Ways Your Business Can Benefit from Branding

4 Ways Your Business Can Benefit From Branding

With competition higher than ever, it’s important for your businesses to stand out from the competition! Branding is a marketing strategy that can help your businesses do just that! Some popular examples of brands you recognize are the McDonald’s arches, the infamous Nike Swoosh, and the Nike slogan “Just Do It.” You may not know it, but this marketing practice … Read More

Marketing Fundamentals: The Rule of 7

Whether you’re an entrepreneur, a small business owner, or someone working for a Fortune 500 company, there’s a fundamental marketing practice that you should never overlook: The Rule of 7! Through the use of various touchpoints throughout the buyer journey, this rule provides an excellent roadmap for advertisers to ensure their brand gains ample exposure to consumers. Below, we’ll delve … Read More