Your Roadmap to Customer Connection

Let’s travel back to the fond memories of childhood – TV is pretty popular and the internet is not accessible at all times through a microcomputer in your pocket. You know how to use your imagination, passing hours with Barbie dolls or G.I. Joe action figures. Those toys allowed kids to create their own magical world in which they controlled … Read More

Free Stuff: Why it’s Needed for Long-Term Sales Growth

On a recent trip out of town, I decided I was overdue for a haircut. I got on Yelp and found the nearest salon with good reviews, called them up & managed to get a same-day appointment. When I arrived, I was greeted by name – they extended a glass of cucumber water and escorted me to the chair. Before … Read More

Our Latest Video Production

Check out some of the latest videos we’ve had the pleasure to produce for our INCREDIBLE clients! Up first is a square video advertisement we put together for one of our newest clients – Uncommon Threads Chef Apparel! They’ve already seen how promoting content like this video on Facebook and Instagram translates directly into sales!  Next, a short documentary piece! … Read More

5 FREE & Effective Social Media Marketing Strategies

Social media offers an effective marketing catalyst that most small businesses are already using. We’re HUGE believers in paid social media advertising. There’s just no other form of advertising that lets you hone your audience so specifically, and tailor your message to suit them. And amazingly, you don’t have to spend THAT much to see results! But in addition to budget-friendly paid advertising, … Read More

Organic v. Paid Posts on Facebook

Most business owners know that few social media platforms can match Facebook when it comes to reaching potential customers. With 2.2 billion users, or one in every three humans, using the site, Facebook is one of the biggest marketplaces the world has ever seen.  The potential is huge! Yet many company owners struggle with how to take advantage of Facebook. The site is … Read More

Creating Excellent Social Media Ads

When it comes to advertising on social media, it seems like the rules are always changing, and it’s easy to feel like you’re getting left behind. It’s important to be well-informed as you plan your social media advertising strategy so you know you’re making a wise investment. If you’re a little overwhelmed by all the options available, don’t worry! Read … Read More

How to Write Persuasive Sales Copy

Why is sales copy important? Advancements in technology have revolutionized the marketing industry. Not only are consumers faced with millions of choices they never had before, they also have far shorter attention spans. How then are you supposed to engage your target customer base in the deafening cacophony of this Brave New Marketing world? Good sales copy. Brilliant, engaging, well-written … Read More

Landing Page v. Website: Do you need one, the other, or both??

Do you need a website, a landing page, or both? What is the difference between the two, and which one is better? If you are a business owner or entrepreneur, you’ve probably already spent a lot of time and energy on your website, a must-have in today’s increasingly internet-dominated economy…right? Websites Most websites include a homepage, about page, and various … Read More

Why You Need a Lead Magnet

In a sea of ever-changing algorithms and scrolling newsfeeds, how do you capture real, meaningful attention? You have a few options. Whether its social media marketing, email campaigns, or bolstering your SEO capabilities, there are certain tricks of the trade that will boost your overall marketing ROI and get long-term results. While you can try your best to do everything, … Read More

Why GDPR Matters to YOU!

GDPR. Have you heard those 4 little letters swirling around lately? If you’re like me, you initially brushed it off believing it wouldn’t really affect you too much. I don’t currently do business in the EU, and that’s where the regulation is enforced. Yet, I decided to do a little research and find out more. With all the controversy surrounding … Read More