Why GDPR Matters to YOU!

GDPR. Have you heard those 4 little letters swirling around lately? If you’re like me, you initially brushed it off believing it wouldn’t really affect you too much. I don’t currently do business in the EU, and that’s where the regulation is enforced. Yet, I decided to do a little research and find out more. With all the controversy surrounding … Read More

A Customer-Centered Website Will Grow Your Business

I hope you’re in an awesome mood…’cause I’m about to lay some truth on you. You ready? The truth is: no one really cares about your business. The same is true even if you run a charity organization or minister in a church. People don’t really care how great your product or service is, how skilled the professionals in your office are, … Read More

The 5 Steps to Deeper Engagement

When someone signs up for your email list, that is the best time to send them an email. They have just asked you to communicate with them so they’ll be looking for your name in their inbox! So what should you send them? It’s important to be strategic about how you start the conversation so that you can take them … Read More

Email equals revenue.

Have you ever been frustrated by the amount of work required to market your business in the digital world? Sometimes digital marketing can feel like a can of worms you wish you hadn’t opened. There is a lot of depth in the online world because literally everything is connected. It can be totally overwhelming to consider all the things involved: … Read More

5 Insights into What Makes a Successful Website

It’s time for Marketing Monday again, and this is gonna be a good one! In this blog you’ll find insight about what makes a website successful. Let me start with a question: what good is content that isn’t growing your business? The most important digital content that most businesses have is their website. What Makes a Website Successful? So…is your … Read More

What Internal Problem Do You Solve for Your Customers?

External vs. Internal Problems Do you ever feel like your marketing copy just isn’t connecting with your target audience? When you provide an awesome product or service, you’d think that just explaining the benefits would convince new customers to jump on board. But, as you may have figured out, it’s not! Most products and services are created to solve a … Read More

Worried You’re Wasting Your Marketing Dollars?

The easiest way to waste marketing money is to be confusing. Here’s the quick solution: Stop spending money on marketing efforts that lack a clear message. Every time you post or send an email, the copy should do two things: 1) communicate your [unique] message to your customer, and 2) tell them what action you want them to take. We’ll … Read More

How Facebook’s coming changes may decrease your reach online.

Bad news first: Facebook is about to pull an overhaul that will make it a lot less business-friendly. This will affect your business if you use a Facebook page to post content and attract new leads, the question is how much. BUT WAIT! The good news. We’ve got some inside info that could help you navigate the transition. First, we’ll … Read More

Before you make your next video…

Promotional video produced by LETSDEVELOP.TV for DMM Construction. We’re gonna let you in on a secret. Digital video is HUGE right now. Ok so it’s not a secret, but have you ever felt like you’re just missing it as far as promotional video for your company? Creating a TV commercial used to be a sign that your business was climbing the … Read More