How to Write Persuasive Sales Copy

How to Write Persuasive Sales Copy Featured Image

Why is sales copy important? Advancements in technology have revolutionized the marketing industry. Not only are consumers faced with millions of choices they never had before, they also have far shorter attention spans. How then are you supposed to engage your target customer base in the deafening cacophony of this Brave New Marketing world? Good sales copy. Brilliant, engaging, well-written … Read More

What Internal Problem Do You Solve for Your Customers?

What Internal Problem Do You Solve For Your Customers Featured Image

External vs. Internal Problems Do you ever feel like your marketing copy just isn’t connecting with your target audience? When you provide an awesome product or service, you’d think that just explaining the benefits would convince new customers to jump on board. But, as you may have figured out, it’s not that simple! Most products and services are created to … Read More

Worried About Wasting Your Marketing Dollars?

Worried About Wasting Your Marketing Dollars Featured Image

The easiest way to waste marketing money is to be confusing. Here’s the quick solution: Stop spending money on marketing efforts that lack a clear message. Every time you post or send an email, the copy should do two things: 1) communicate your unique message to your customer, and 2) tell them what action you want them to take. We’ll … Read More

Why You Need a Lead Magnet

Why You Need a Lead Magnet Featured Image

In a sea of ever-changing algorithms and scrolling newsfeeds, how do you capture real, meaningful attention? You have a few options. Whether its social media marketing, email campaigns, or bolstering your SEO capabilities, there are certain tricks of the trade that will boost your overall marketing ROI and get long-term results. While you can try your best to do everything, … Read More

Email equals revenue.

Email Equals Revenue Featured Image

Have you ever been frustrated by the amount of work required to market your business in the digital world? Sometimes digital marketing can feel like a can of worms you wish you hadn’t opened. There is a lot of depth in the online world because literally everything is connected. It can be totally overwhelming to consider all the things involved: … Read More

Generate More Sales with Marketing Funnels

Generate More Sales with Marketing Funnels

Have you ever been browsing online when a great deal really catches your eye? “Take 25% off your first order!” in exchange for just your email address. Type in your email and BAM – you have just entered a marketing funnel! Although it seems like a really simple system, marketing funnels take a lot of time and thought to effectively … Read More

7 Ways to Optimize Video for Social Media in New Orleans

7 Ways to Optimize Video for Social Media Featured Image

Since you have a working knowledge of the various social platforms at your disposal, you need to be prepared to make the most of them! Here are our 7 tips for maximizing your videos on social media: 1) Select the correct platform to reach your audience. Facebook: The Facebook audience is the widest, with users ranging from early adolescence to retirement … Read More

Digital Marketing: Organic vs. Paid Advertising

Digital Marketing: Organic vs. Paid Advertising featured Image

When you’re ready to market your business, you want to be sure that you’re using the most effective tactics available. Does that mean using organic marketing or paid marketing? Understanding the difference between organic and paid marketing can make it easier to reach your overall marketing goals as well as driving you to make more effective decisions about the type … Read More

4 Ways Your Business Can Benefit from Branding

4 Ways Your Business Can Benefit From Branding

With competition higher than ever, it’s important for your businesses to stand out from the competition! Branding is a marketing strategy that can help your businesses do just that! Some popular examples of brands you recognize are the McDonald’s arches, the infamous Nike Swoosh, and the Nike slogan “Just Do It.” You may not know it, but this marketing practice … Read More

Marketing Fundamentals: The Rule of 7

Whether you’re an entrepreneur, a small business owner, or someone working for a Fortune 500 company, there’s a fundamental marketing practice that you should never overlook: The Rule of 7! Through the use of various touchpoints throughout the buyer journey, this rule provides an excellent roadmap for advertisers to ensure their brand gains ample exposure to consumers. Below, we’ll delve … Read More