Email equals revenue.

Email Equals Revenue Featured Image

Have you ever been frustrated by the amount of work required to market your business in the digital world? Sometimes digital marketing can feel like a can of worms you wish you hadn’t opened. There is a lot of depth in the online world because literally everything is connected. It can be totally overwhelming to consider all the things involved: … Read More

Generate More Sales with Marketing Funnels

Generate More Sales with Marketing Funnels

Have you ever been browsing online when a great deal really catches your eye? “Take 25% off your first order!” in exchange for just your email address. Type in your email and BAM – you have just entered a marketing funnel! Although it seems like a really simple system, marketing funnels take a lot of time and thought to effectively … Read More

7 Ways to Optimize Video for Social Media in New Orleans

7 Ways to Optimize Video for Social Media Featured Image

Since you have a working knowledge of the various social platforms at your disposal, you need to be prepared to make the most of them! Here are our 7 tips for maximizing your videos on social media: 1) Select the correct platform to reach your audience. Facebook: The Facebook audience is the widest, with users ranging from early adolescence to retirement … Read More

Digital Marketing: Organic vs. Paid Advertising

Digital Marketing: Organic vs. Paid Advertising featured Image

When you’re ready to market your business, you want to be sure that you’re using the most effective tactics available. Does that mean using organic marketing or paid marketing? Understanding the difference between organic and paid marketing can make it easier to reach your overall marketing goals as well as driving you to make more effective decisions about the type … Read More

4 Ways Your Business Can Benefit from Branding

4 Ways Your Business Can Benefit From Branding

With competition higher than ever, it’s important for your businesses to stand out from the competition! Branding is a marketing strategy that can help your businesses do just that! Some popular examples of brands you recognize are the McDonald’s arches, the infamous Nike Swoosh, and the Nike slogan “Just Do It.” You may not know it, but this marketing practice … Read More

Marketing Fundamentals: The Rule of 7

Whether you’re an entrepreneur, a small business owner, or someone working for a Fortune 500 company, there’s a fundamental marketing practice that you should never overlook: The Rule of 7! Through the use of various touchpoints throughout the buyer journey, this rule provides an excellent roadmap for advertisers to ensure their brand gains ample exposure to consumers. Below, we’ll delve … Read More

Understanding B2B & B2C Marketing: What’s the Difference?

business-to-business vs business-to-consumer marketing

Since you’ve been in the business world for some time, you’ve likely heard the terms B2B marketing and B2C marketing, but what exactly do they each mean? What key features differentiate the two and what are the best practices for these types of marketing? Don’t worry if you don’t know the answers to these questions, because we are going to … Read More

6 Common Marketing Myths

6 common marketing myths

The term “marketing” encompasses a broad sphere of ideologies– so broad that misinformation about marketing sometimes sounds like it could actually be fact. It’s not uncommon for individuals, even those with experience and within the profession, to hold a few viewpoints that don’t accurately line up with marketing truths. Maintaining these mindsets can be dangerous to your sales efforts and … Read More

Why Does Video Marketing Work?

Over the past few months, we’ve been busy creating video content for some of our amazing clients! More and more businesses are realizing the value of video for marketing their products and services because it’s in the numbers – videos perform better and get more engagement than other types of content. But why does this video marketing perform so much … Read More

7 Marketing Metrics You Need to Track!

7 Marketing Metrics You Need to Track

When it comes to marketing metrics, there’s always something new to track and some new information that you need to check up on. Deciding which marketing metrics are critical for your business may take more effort than you ever expected! By knowing which marketing metrics are most critical for your business, you can substantially increase your ability to track, manage, … Read More