7 Marketing Metrics You Need to Track!

7 Marketing Metrics You Need to Track

When it comes to marketing metrics, there’s always something new to track and some new information that you need to check up on. Deciding which marketing metrics are critical for your business may take more effort than you ever expected! By knowing which marketing metrics are most critical for your business, you can substantially increase your ability to track, manage, … Read More

Crafting a Successful PPC Campaign

What is PPC Advertising? What About SEM? Pay-per-click (PPC) refers to an advertising model centered around the online market. An advertiser pays a fee each time one of their ads is clicked by somebody browsing a website. PPC advertising gives businesses the opportunity to pay for traffic directly to their site rather than spending the time to win over visitors … Read More

Digital Marketing: Organic vs. Paid Advertising

When you’re ready to market your business, you want to be sure that you’re using the most effective tactics available. Does that mean using organic marketing or paid marketing? Understanding the difference between organic and paid marketing can make it easier to reach your overall marketing goals as well as driving you to make more effective decisions about the type … Read More

How to Optimize & Refine Your Brand

How to Optimize & Refine Your Brand

43% of customers spend more money on brands that they trust and have become loyal to. A good branding strategy can increase your customer retention rates, which in turn can increase your ROI. In fact, increasing your customer retention rate by just 2% can lower your costs by 10%. In this article, we’ll discuss tips for optimizing and improving your … Read More

Tips to Build Your Brand

Tips to Build Your Brand

77% of marketers say that branding is critical to future growth. How you brand yourself will shape the way consumers view you and define your company’s place in the industry. It’s crucial to set aside some time to create a solid branding strategy, so you can get ahead of the competition and increase customer awareness of your company. To help … Read More

4 Ways Your Business Can Benefit from Branding

With competition higher than ever, it’s important for your businesses to stand out from the competition! Branding is a marketing strategy that can help your businesses do just that! Some popular examples of brands you recognize are the McDonald’s arches, the infamous Nike Swoosh, and the Nike slogan “Just Do It.” You may not know it, but this marketing practice … Read More

Marketing Basics to Jumpstart Your Small Business

Marketing Basics to Jumpstart Your Small Business

It can be hard to pin down an exact definition of marketing, but people generally think of it as the promotional aspect of their business. In reality, marketing is much more than just a promotional technique or strategy – it is a link between you and your customers! Marketing is the blend of sales and customer service, because it shows … Read More

Generate More Sales with Marketing Funnels

Generate More Sales with Marketing Funnels Feature Photo

Have you ever been browsing online when a great deal really caught your eye? “Take 25% off your first order!” in exchange for just your email address. Type in your email and BAM – you have just entered a marketing funnel! Though it seems like a really simple system, marketing funnels take a lot of time and thought to effectively … Read More

The Pros & Cons of Automating Your Marketing

The Pros & Cons of Automating Your Marketing Featured Image

For many small businesses, managing and implementing successful marketing strategies can be an overwhelming process that quickly eats up all of your time. Fortunately, marketing automation can help you to streamline your marketing processes and boost the overall success of your marketing strategies. It’s likely that you have been hearing a lot of hype surrounding marketing automation and there’s no … Read More

SEO Basics: How to Rank Higher in Search Results for FREE

Search Engine Optimization (SEO) is the process of increasing the amount of traffic your website receives through search engine results. It is a great tool to organically increase your rankings in search results – now who wouldn’t want to rank higher for FREE? Integrating keywords relevant to your website and its audiences is the most popular SEO tactic. Implementing SEO … Read More