Google Ads 101: Evaluating Performance

You’ve made it through the set-up process and launched your Google Ads – congrats! Once your ads have been running for a few weeks (I recommend waiting 3-4 weeks), it’s time to do a check-up. When you log into Google Ads, you’ll see charts and graphs and lots of numbers – whoa. So how do you interpret that info and … Read More

Google Ads 101: Mobile Optimization

More and more people are relying on mobile devices for everyday internet access – over 50% of website traffic is on mobile devices! A majority of Google searches are now on mobile phones and tablets, too. With a growing number of people opting for mobile viewing over desktop, optimizing your websites and advertising for mobile is more an imperative than … Read More

Google Ads 101: Ad Extensions

Ad Extensions are just what they sound like – extensions to your Google ad. They may include additional information, calls-to-action, phone numbers, location information, or extra links that show up along with the copy you’ve written in your ad. Ad Extensions are a great way to make your Google Ad stand out in the crowd – extensions grab attention and … Read More

Video: Your “Must Have” for Next Level Marketing

Human communication – it’s 10% what you say, and 90% how you say it. When you think about it from this perspective, it makes 100% sense that web video is the essential tool for businesses to connect with potential customers. There are loads of statistics to back it up: – Forbes revealed that when given the option, web users choose … Read More

Google Ads 101: Keywords for Success

You’ve decided that Google Ads is a good option for advertising your business, and learned how to launch your first ad campaign. Way to go! Now it’s time to fine-tune your ads and ensure that they actually appear to the right audience when you want them to. Google determines how your ads show up through an Ad Auction. It regulates … Read More

Google Ads 101: Launching Your First Ad!

Welcome back to the Google Ads 101 series! Today is a big step for your business because you will learn how to launch your first Google Ad in 10 simple steps! If you just created your Google Ads account, they offer to take you through a guided setup that will cover the basic strategies and create a “smart campaign.” Here, … Read More

Google Ads 101

Google is the most popular search engine, period. Google has become part of our vernacular – when in doubt, just Google it! What you may not realize is that Google is also a huge advertising platform! Google Ads is a complete platform made specifically for companies to create, maintain, and evaluate the performance of their advertisements. At its most basic, … Read More

Referral Marketing: 5 Tips for Creating Brand Promoters

Everyone has a product that has completely changed their life! And what is the first thing you do after you have found a miracle product? You want to shout it from the rooftops – you make sure everyone knows about exactly how much better your life is! All of your friends and family learn about this product and the brand … Read More

Your Roadmap to Customer Connection

Let’s travel back to the fond memories of childhood – TV is pretty popular and the internet is not accessible at all times through a microcomputer in your pocket. You know how to use your imagination, passing hours with Barbie dolls or G.I. Joe action figures. Those toys allowed kids to create their own magical world in which they controlled … Read More

Free Stuff: Why it’s Needed for Long-Term Sales Growth

On a recent trip out of town, I decided I was overdue for a haircut. I got on Yelp and found the nearest salon with good reviews, called them up & managed to get a same-day appointment. When I arrived, I was greeted by name – they extended a glass of cucumber water and escorted me to the chair. Before … Read More