Crafting a Successful PPC Campaign

What is PPC Advertising? What About SEM? Pay-per-click (PPC) refers to an advertising model centered around the online market. An advertiser pays a fee each time one of their ads is clicked by somebody browsing a website. PPC advertising gives businesses the opportunity to pay for traffic directly to their site rather than spending the time to win over visitors … Read More

How to Optimize & Refine Your Brand

How to Optimize & Refine Your Brand

43% of customers spend more money on brands that they trust and have become loyal to. A good branding strategy can increase your customer retention rates, which in turn can increase your ROI. In fact, increasing your customer retention rate by just 2% can lower your costs by 10%. In this article, we’ll discuss tips for optimizing and improving your … Read More

Tips to Build Your Brand

Tips to Build Your Brand

77% of marketers say that branding is critical to future growth. How you brand yourself will shape the way consumers view you and define your company’s place in the industry. It’s crucial to set aside some time to create a solid branding strategy, so you can get ahead of the competition and increase customer awareness of your company. To help … Read More

Marketing Basics to Jumpstart Your Small Business

Marketing Basics to Jumpstart Your Small Business

It can be hard to pin down an exact definition of marketing, but people generally think of it as the promotional aspect of their business. In reality, marketing is much more than just a promotional technique or strategy – it is a link between you and your customers! Marketing is the blend of sales and customer service, because it shows … Read More

The Pros & Cons of Automating Your Marketing

The Pros & Cons of Automating Your Marketing Featured Image

For many small businesses, managing and implementing successful marketing strategies can be an overwhelming process that quickly eats up all of your time. Fortunately, marketing automation can help you to streamline your marketing processes and boost the overall success of your marketing strategies. It’s likely that you have been hearing a lot of hype surrounding marketing automation and there’s no … Read More

SEO Basics: How to Rank Higher in Search Results for FREE

Search Engine Optimization (SEO) is the process of increasing the amount of traffic your website receives through search engine results. It is a great tool to organically increase your rankings in search results – now who wouldn’t want to rank higher for FREE? Integrating keywords relevant to your website and its audiences is the most popular SEO tactic. Implementing SEO … Read More

Google Ads 101: Evaluating Performance

You’ve made it through the set-up process and launched your Google Ads – congrats! Once your ads have been running for a few weeks (I recommend waiting 3-4 weeks), it’s time to do a check-up. When you log into Google Ads, you’ll see charts and graphs and lots of numbers – whoa. So how do you interpret that info and … Read More

Google Ads 101: Mobile Optimization

More and more people are relying on mobile devices for everyday internet access – over 50% of website traffic is on mobile devices! A majority of Google searches are now on mobile phones and tablets, too. With a growing number of people opting for mobile viewing over desktop, optimizing your websites and advertising for mobile is more an imperative than … Read More

Google Ads 101: Ad Extensions

Ad Extensions are just what they sound like – extensions to your Google ad. They may include additional information, calls-to-action, phone numbers, location information, or extra links that show up along with the copy you’ve written in your ad. Ad Extensions are a great way to make your Google Ad stand out in the crowd – extensions grab attention and … Read More

Video: Your “Must Have” for Next Level Marketing

Human communication – it’s 10% what you say, and 90% how you say it. When you think about it from this perspective, it makes 100% sense that web video is the essential tool for businesses to connect with potential customers. There are loads of statistics to back it up: – Forbes revealed that when given the option, web users choose … Read More