Understanding B2B & B2C Marketing: What’s the Difference?

business-to-business vs business-to-consumer marketing

Since you’ve been in the business world for some time, you’ve likely heard the terms B2B marketing and B2C marketing, but what exactly do they each mean? What key features differentiate the two and what are the best practices for these types of marketing? Don’t worry if you don’t know the answers to these questions, because we are going to … Read More

6 Common Marketing Myths

6 common marketing myths

The term “marketing” encompasses a broad sphere of ideologies– so broad that misinformation about marketing sometimes sounds like it could actually be fact. It’s not uncommon for individuals, even those with experience and within the profession, to hold a few viewpoints that don’t accurately line up with marketing truths. Maintaining these mindsets can be dangerous to your sales efforts and … Read More

Why Does Video Marketing Work?

Over the past few months, we’ve been busy creating video content for some of our amazing clients! More and more businesses are realizing the value of video for marketing their products and services because it’s in the numbers – videos perform better and get more engagement than other types of content. But why does this video marketing perform so much … Read More

7 Marketing Metrics You Need to Track!

7 Marketing Metrics You Need to Track

When it comes to marketing metrics, there’s always something new to track and some new information that you need to check up on. Deciding which marketing metrics are critical for your business may take more effort than you ever expected! By knowing which marketing metrics are most critical for your business, you can substantially increase your ability to track, manage, … Read More

Crafting a Successful PPC Campaign

What is PPC Advertising? What About SEM? Pay-per-click (PPC) refers to an advertising model centered around the online market. An advertiser pays a fee each time one of their ads is clicked by somebody browsing a website. PPC advertising gives businesses the opportunity to pay for traffic directly to their site rather than spending the time to win over visitors … Read More

How to Optimize & Refine Your Brand

How to Optimize & Refine Your Brand

43% of customers spend more money on brands that they trust and have become loyal to. A good branding strategy can increase your customer retention rates, which in turn can increase your ROI. In fact, increasing your customer retention rate by just 2% can lower your costs by 10%. In this article, we’ll discuss tips for optimizing and improving your … Read More

Tips to Build Your Brand

Tips to Build Your Brand

77% of marketers say that branding is critical to future growth. How you brand yourself will shape the way consumers view you and define your company’s place in the industry. It’s crucial to set aside some time to create a solid branding strategy, so you can get ahead of the competition and increase customer awareness of your company. To help … Read More

Marketing Basics to Jumpstart Your Small Business

Marketing Basics to Jumpstart Your Small Business

It can be hard to pin down an exact definition of marketing, but people generally think of it as the promotional aspect of their business. In reality, marketing is much more than just a promotional technique or strategy – it is a link between you and your customers! Marketing is the blend of sales and customer service, because it shows … Read More

The Pros & Cons of Automating Your Marketing

The Pros & Cons of Automating Your Marketing Featured Image

For many small businesses, managing and implementing successful marketing strategies can be an overwhelming process that quickly eats up all of your time. Fortunately, marketing automation can help you to streamline your marketing processes and boost the overall success of your marketing strategies. It’s likely that you have been hearing a lot of hype surrounding marketing automation and there’s no … Read More

SEO Basics: How to Rank Higher in Search Results for FREE

Search Engine Optimization (SEO) is the process of increasing the amount of traffic your website receives through search engine results. It is a great tool to organically increase your rankings in search results – now who wouldn’t want to rank higher for FREE? Integrating keywords relevant to your website and its audiences is the most popular SEO tactic. Implementing SEO … Read More