Google Ads 101: Keywords for Success

You’ve decided that Google Ads is a good option for advertising your business, and learned how to launch your first ad campaign. Way to go! Now it’s time to fine-tune your ads and ensure that they actually appear to the right audience when you want them to. Google determines how your ads show up through an Ad Auction. It regulates … Read More

Google Ads 101: Launching Your First Ad!

Welcome back to the Google Ads 101 series! Today is a big step for your business because you will learn how to launch your first Google Ad in 10 simple steps! If you just created your Google Ads account, they offer to take you through a guided setup that will cover the basic strategies and create a “smart campaign.” Here, … Read More

Google Ads 101

Google is the most popular search engine, period. Google has become part of our vernacular – when in doubt, just Google it! What you may not realize is that Google is also a huge advertising platform! Google Ads is a complete platform made specifically for companies to create, maintain, and evaluate the performance of their advertisements. At its most basic, … Read More

Referral Marketing: 5 Tips for Creating Brand Promoters

Everyone has a product that has completely changed their life! And what is the first thing you do after you have found a miracle product? You want to shout it from the rooftops – you make sure everyone knows about exactly how much better your life is! All of your friends and family learn about this product and the brand … Read More

Your Roadmap to Customer Connection

Let’s travel back to the fond memories of childhood – TV is pretty popular and the internet is not accessible at all times through a microcomputer in your pocket. You know how to use your imagination, passing hours with Barbie dolls or G.I. Joe action figures. Those toys allowed kids to create their own magical world in which they controlled … Read More

Free Stuff: Why it’s Needed for Long-Term Sales Growth

On a recent trip out of town, I decided I was overdue for a haircut. I got on Yelp and found the nearest salon with good reviews, called them up & managed to get a same-day appointment. When I arrived, I was greeted by name – they extended a glass of cucumber water and escorted me to the chair. Before … Read More

Our Latest Video Production

Check out some of the latest videos we’ve had the pleasure to produce for our INCREDIBLE clients! Up first is a square video advertisement we put together for one of our newest clients – Uncommon Threads Chef Apparel! They’ve already seen how promoting content like this video on Facebook and Instagram translates directly into sales!  Next, a short documentary piece! … Read More

5 FREE & Effective Social Media Marketing Strategies

Social media offers an effective marketing catalyst that most small businesses are already using. We’re HUGE believers in paid social media advertising. There’s just no other form of advertising that lets you hone your audience so specifically, and tailor your message to suit them. And amazingly, you don’t have to spend THAT much to see results! But in addition to budget-friendly paid advertising, … Read More

Organic v. Paid Posts on Facebook

Most business owners know that few social media platforms can match Facebook when it comes to reaching potential customers. With 2.2 billion users, or one in every three humans, using the site, Facebook is one of the biggest marketplaces the world has ever seen.  The potential is huge! Yet many company owners struggle with how to take advantage of Facebook. The site is … Read More

Creating Excellent Social Media Ads

When it comes to advertising on social media, it seems like the rules are always changing, and it’s easy to feel like you’re getting left behind. It’s important to be well-informed as you plan your social media advertising strategy so you know you’re making a wise investment. If you’re a little overwhelmed by all the options available, don’t worry! Read … Read More