Telling stories is how the human brain makes sense of the world. They move us and motivate us, inspire us, warn us, and change us. Video is an extremely powerful tool for tellings stories – that’s why we’ve made it such an integral part of what we do.
Video is one of the best methods of advertising available! Your potential customers are more interested in watching a video about your product or service than reading, but they may not realize it’s because of how it affects them emotionally or psychologically. It’s why you’ll hear us remind you over and over to consider that your target audience is full of real people with real problems and real lives. Your job is to make them feel heard, understood, and motivated about trusting you with their needs!
In this video we recently produced for HH Architects, the happy customers take center stage. The story of HH Architects is told through the eyes of their clients, and you hear them describe their positive experiences about how they were treated. Before they talk about the buildings, they talk about how they were listened to, treated like friends, and found partners in their ministries. Wow!
Customer testimonials are so important to potential customers – they can trust someone who is in a similar situation. It is so much more powerful than other forms of promotion because it feels genuine and trustworthy, rather than feeling like a sales pitch. Reviews from satisfied customers build trust in your company for those who would consider working with you – giving you a step up in building a relationship and converting from potential customer to buyer.
This video transmits all of HH Architect’s strengths without them having to tell you that they value their clients, or listen to them, or exceed expectations. Their story makes it clear, and by the end, you believe you can trust them. So check out this video we produced for HH Architects, and be in touch to let us know how we can help YOU!