Understanding B2B & B2C Marketing: What’s the Difference?

business-to-business vs business-to-consumer marketing

Since you’ve been in the business world for some time, you’ve likely heard the terms B2B marketing and B2C marketing, but what exactly do they each mean? What key features differentiate the two and what are the best practices for these types of marketing? Don’t worry if you don’t know the answers to these questions, because we are going to … Read More

6 Common Marketing Myths

6 common marketing myths

The term “marketing” encompasses a broad sphere of ideologies– so broad that misinformation about marketing sometimes sounds like it could actually be fact. It’s not uncommon for individuals, even those with experience and within the profession, to hold a few viewpoints that don’t accurately line up with marketing truths. Maintaining these mindsets can be dangerous to your sales efforts and … Read More