Generate More Sales with Marketing Funnels

Generate More Sales with Marketing Funnels

Have you ever been browsing online when a great deal really catches your eye? “Take 25% off your first order!” in exchange for just your email address. Type in your email and BAM – you have just entered a marketing funnel! Although it seems like a really simple system, marketing funnels take a lot of time and thought to effectively … Read More

Understanding B2B & B2C Marketing: What’s the Difference?

business-to-business vs business-to-consumer marketing

Since you’ve been in the business world for some time, you’ve likely heard the terms B2B marketing and B2C marketing, but what exactly do they each mean? What key features differentiate the two and what are the best practices for these types of marketing? Don’t worry if you don’t know the answers to these questions, because we are going to … Read More

Marketing Basics to Jumpstart Your Small Business

Marketing Basics to Jumpstart Your Small Business

It can be hard to pin down an exact definition of marketing, but people generally think of it as the promotional aspect of their business. In reality, marketing is much more than just a promotional technique or strategy – it is a link between you and your customers! Marketing is the blend of sales and customer service, because it shows … Read More

What Internal Problem Do You Solve for Your Customers?

External vs. Internal Problems Do you ever feel like your marketing copy just isn’t connecting with your target audience? When you provide an awesome product or service, you’d think that just explaining the benefits would convince new customers to jump on board. But, as you may have figured out, it’s not! Most products and services are created to solve a … Read More