Marketing Basics to Jumpstart Your Small Business

Marketing Basics to Jumpstart Your Small Business

It can be hard to pin down an exact definition of marketing, but people generally think of it as the promotional aspect of their business. In reality, marketing is much more than just a promotional technique or strategy – it is a link between you and your customers! Marketing is the blend of sales and customer service, because it shows … Read More

What Internal Problem Do You Solve for Your Customers?

External vs. Internal Problems Do you ever feel like your marketing copy just isn’t connecting with your target audience? When you provide an awesome product or service, you’d think that just explaining the benefits would convince new customers to jump on board. But, as you may have figured out, it’s not! Most products and services are created to solve a … Read More